Category: Dog Foods
2024 MARKS 70 YEARS – OR 490 DOG YEARS – OF TUX IN NEW ZEALAND.
Part of the fabric of New Zealand life since 1954, TUX (derived from ‘dog tucker’) is loved by dogs for its flavour and texture, and by dog owners for its convenience, balanced nutrition and iconic triangle biscuit. What’s more, it’s made right here in Marton, New Zealand.
TUX, a proud Purina brand, was originally created by Kiwi animal lover and entrepreneur ‘Tiny’ Moore to provide rural working dogs with the level of nutrition they needed to work long days on the hills mustering sheep. Seventy years on, the connection to rural New Zealand is still alive and well, with TUX being principal partners of the New Zealand Sheep Dog Trial Association for a record 56 years!
However, TUX isn’t only ‘diesel for the working dog’! There’s a TUX product for dogs of all lifestyles and life stages, with each formula designed to provide complete and balanced nutrition.
“At Purina, pets are our passion, and it is this passion that drives the culture of Purina today,” says Purina NZ Head of Marketing, Mark White. “We are proud to reach this 70-year milestone for TUX. It is derived from a continued focus of providing Kiwi dogs the complete and balanced nutrition that they need to stay ‘fit as a fiddle, sharp as a knife’.”
"I grew up on the TV ad so Tux was the brand we tried first and stuck with."
FEMALE, 30-39, CANTERBURY
"My dog loves it."
FEMALE, 30-39, AUCKLAND
"It keeps my dog’s joints and coat healthy."
MALE, 30-39, CANTERBURY