WHEN IT COMES TO READING AND LEARNING, the team at Whitcoulls are just as passionate as its customers. Whitcoulls works tirelessly to provide book recommendations and product suggestions that customers have relied on for many years. Since 1882, Whitcoulls has been a much-loved national bookstore, offering everything from books and stationery, to gifts, puzzles, games and toys. Since 2011 Whitcoulls has been part of the James Pascoe Group, which includes much loved New Zealand brands Farmers, Stevens, Pascoes The Jewellers, Stewart Dawsons and Goldmark.

For over 20 years Whitcoulls annually surveys the country to get customers voting for their favourite book, resulting in the publication of the Top 100 Adults and Top 50 Kids Lists, which have become the go-to destination in store for both customers and staff alike as a great source of essential reading. Joan’s Picks, a selected collection of books personally recommended by head book buyer Joan McKenzie, has also gained a huge following.

At Whitcoulls, customers can find reliable and trustworthy products, with great advice along the way. This combination of customer service and quality products is what makes Whitcoulls a nationally trusted brand.


"Whitcoulls have been around for a long time and stock a good range of products."


"Nice long-established company with a good reputation and product."


"Have always maintained a comprehensive range of books and stationery even in the face of increasing competition."